RACHEL GOH

SENIOR MARKETING DIRECTOR

CEA License: R055858G

Introduction

Rachel’s core business beliefs are to provide excellent customer service, and go above and beyond what is expected while achieving clients’ needs and expectations.

Being a genuine & professional real estate agent, she is committed to serve you with your best interests at heart.

“Whether you are seeking advice on property sale/rental, searching for your dream home, or considering on investment options, I am able to assist you in making the best real estate decision.

If you like dealing with sincere people, who will help you achieve the best property deal in the shortest possible time, then you’ll love working with me! Be assured that I will stay on top of all details and to provide a smooth transaction, from start to end."

ERA Senior Marketing Director
Singapore Accredited Mortgage Planner (SAMP ™)
ERA Asia Pacific Elite Award | ERA Million Dollar Club

Transaction Statistics (past 2 years)

Recent new launch projects

Customer Reviews

K H (Seller)

24-Sep-24

1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills

Rachel was key in selling my flat and helping me buy my forever home. She sold my Jurong West level 2 unit, which was near a highway and faced the rubbish chute, at a higher price than a higher-floor unit in the area—all within a week. She organized an open house with serious buyers, securing an offer by the end of the day and negotiating a higher price with a longer submission date. When searching for my dream home, Rachel quickly found a unit that matched my needs but encouraged me to view other options. By Friday, an offer was made on my top choice. Despite the late hour, Rachel negotiated with the seller to delay the offer and arranged viewings for two other units. Thanks to her guidance, I made a fully informed decision and chose the third unit within 15 minutes. Her professionalism and care made the process stress-free. I’m truly grateful for her help.

KH (Buyer)

24-Sep-24

1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills

Rachel was key in selling my flat and helping me buy my forever home. She sold my Jurong West level 2 unit, which was near a highway and faced the rubbish chute, at a higher price than a higher-floor unit in the area—all within a week. She organized an open house with serious buyers, securing an offer by the end of the day and negotiating a higher price with a longer submission date. When searching for my dream home, Rachel quickly found a unit that matched my needs but encouraged me to view other options. By Friday, an offer was made on my top choice. Despite the late hour, Rachel negotiated with the seller to delay the offer and arranged viewings for two other units. Thanks to her guidance, I made a fully informed decision and chose the third unit within 15 minutes. Her professionalism and care made the process stress-free. I’m truly grateful for her help.

Liew Sze Mun (Landlord)

07-Feb-24

1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills

We recently had the pleasure of working with Rachel to purchase a new dream home (Although she is from the seller’s side). From start to finish, it was an absolute pleasure! At each step in the whole process, Rachel came through with her commitment to excellence. Their negotiation skills were first-rate and she able to get us the best deal possible. She even guide us with some property applications details and as well as taught us what to look out for during the application process. Lastly, she made this otherwise stressful event a smooth and successful process in the end. We highly recommend her to anyone looking for top-notch real estate services! Thank you once again, Rachel!

Farhan (Buyer)

31-Jul-22

1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills

I will recommend Rachel strongly especially when you have zero knowledge of buying/selling a house. She is efficient and will guide you through the processes. A very hardworking agent who replies to your concerns during odd hours. Very meticulous and patient, especially during house viewings. She advised us accordingly so that we will meet our criterias and timeline before buying our house. We appreciate her time and hardwork. Thank you Rachel, you keep doing you!

Nur Aziemah (Seller)

31-Jul-22

1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills

Rachel was recommended to us and we sure were impressed. Rachel guides us meticulously from the start till the end. Her detailed explanation,calmness and open communication makes our house selling process less stressful one. She exceeds our expectations and we are beyond glad with the outcome. Thank you rachel for everything and definitely the one I will recommend to my family and friends !

Vincent Ong (Buyer)

10-Oct-21

1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills

I’m very thankful to Rachel for supporting the sales of my mum’s estate. Throughout the process of the sale, she had always acted upon my request and put my interest in priority. I would like to take this opportunity to highlight some of the significant things she has done. Just when we started the first viewing, she was forced to stop all viewing for 3 months due to an unreasonable demand from one of my siblings. She has been accommodating and understandings. As the executor of my mum’s estate, there were also incidents when one of my siblings demanded to delay the handover, she did her best to convince the buyer to accommodate our request. When the sale proceeded into the closing stage, she was very proactive to engage the buyer in sorting out the difficulties such as with the CPF, and the rescheduling of the closing date. In addition, she is very knowledgeable of the market and is able to provide good advise to help me manage the expectations of my siblings.

Jace (Buyer)

15-Jul-21

1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills

Rachel was very attentive to our needs for a new flat, and she was also very quick to suss out suitable offers for our viewing. Furthermore, every unit that she brought us to view was better than the previous and closer to our ideal. This really showed the effort she put into screening units for us. Throughout the viewings and negotiations, Rachel clearly showed that she could drive a hard bargain but always done fairly, with our best interests in mind. Furthermore, she made sure to always align the plan with us beforehand, so we were never left uncertain about her actions or the situation. Thank you, Rachel!

Keith (Seller)

14-Jul-21

1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills

Rachel is an honest, straightforward person who conducted herself as an impeccable professional in her field. She communicates in an open and clear manner, and she always made sure to give us very helpful advice and context. Her quick responses and deep understanding of the entire process became obvious to us as she shared much of her knowledge and experience to help us grasp our situation. We felt comfortable throughout the whole process, knowing she was always on top of things. Thank you, Rachel! You are the best property agent we have ever had, and we will definitely recommend you to our friends and family!

Jingyi (Seller)

10-Jul-21

1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills

Rachel guide us through every step of our house-selling journey. She patiently and knowledgeably walked us through every questions we had. She ensures all deadlines are met and tirelessly stayed on top of the process. We are grateful to have such efficient and thorough agent who has our interest as her utmost priority. Thank you Rachel!

Daz Lin (Buyer)

10-Jul-21

1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills

Our house-searching experience was made alot less stressful thanks to Rachel. She helps us through tough decisions and also patiently showed us almost a dozen houses before we finally found our ideal home. We appreciate her constant calmness, dedicated assistance from the start to the end. Rachel listened intently and understood our requirements. She was quickly available whenever we have questions. Thank you so much Rachel! We would highly recommend her service!

Gail (Seller)

24-Mar-21

1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills

We wish to express our thanks to our agents, Rachel and Josh, for helping with the sale of our HDB flat. From the start, we were impressed by their depth of analysis and knowledge of past transactions. They then guided us through the process of home staging - I was very impressed with Rachel's hard work during the video shoot, where she went through multiple takes to get the perfect angles and commentary to fully showcase our living space. As viewing slots were restricted due to COVID measures, Rachel and Josh diligently screened and prioritised serious buyers. They worked well as a team to devote attention and answer questions from each group of buyers when the viewing slots were slightly overlapping. Thanks to their marketing efforts, we received offers quickly and sold our flat within 2 weeks at a very good price of close to 1 million dollars. We really felt we were in good hands through the whole process.

Cindy Tan (Buyer)

13-Nov-20

1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills

Rachel is patient and knowledgeable. She understands the prevailing property market condition very well, explains and recommend the best option to work on. She is prompt and attentive to all my queries, someone that’s is always sincere and has her client’s interest at heart. The guidance even after the purchase (such as when to meet law firm, when to prepare stamp duty etc) was also prompt. This gives first time buyer like me a sense of trust & security. Thank you Rachel and keep up the good work!

Alex Oh (Buyer)

08-May-20

1. Overall satisfaction
2. Industry knowledge
3. Effort in sourcing and selling
4. Follow-up service
5. Beyond call-duty actions

Ratchel is very detailed and provide good research advice for her customers. Highly recommend for her service!

Koh (Seller)

18-Sep-19

1. Overall satisfaction
2. Industry knowledge
3. Effort in sourcing and selling
4. Follow-up service
5. Beyond call-duty actions

Thanks for Rachel for helping us to get the best unit with good price! She helped us to shortlist the units that we wanted. When viewing, she will look carefully and guide us along the cons and pros. We found our unit in just a day viewing. We are happy with her service. Highly recommended!

Joanna Cheng (Seller)

18-Sep-19

1. Overall satisfaction
2. Industry knowledge
3. Effort in sourcing and selling
4. Follow-up service
5. Beyond call-duty actions

We got to know Rachel through my friend when we wanted to sell our unit. She came down on the day after I had told her my requirements. She goes through everything clearly with us. Our unit sold less than a month. Thanks to Rachel for guiding us along the way. She tried her best to do the services for us despite the timing is late. We really appreciate for what she had done for us.

Regina reid (Buyer)

13-Jun-19

1. Overall satisfaction
2. Industry knowledge
3. Effort in sourcing and selling
4. Follow-up service
5. Beyond call-duty actions

Rachel was God sent to us. We had been trying to sell our home for a year with different agents claiming they could help us. We would have multiple viewings a day with no bite. Until Rachel came along. She sat the family down and gave us her best advice on how to make some minor changes to the house to make it pleasing. She managed our expectations and did a thorough research of our competitors in the same area. I hired her on the spot. Her first day on the job with her first viewer, SOLD OUR HOUSE!! It was a miracle!! She delivered on all her promises and worked very close with me up till the end. She truly cared for our well-being and was always there. I cannot recommend her enough. Thank you for everything Rachel!

Choo Xinhui (Buyer)

26-Oct-17

Kelvin Toi (Buyer)

26-Oct-17

Training Attended (49)

2024 Mar

2024 KEY EMERGING REAL ESTATE TRENDS

2024 Mar

MONTHLY DIRECTION

2024 Feb

P201S0902 = STRUCTURING TIMEFRAME & DETAILS COMPUTATION FOR HDB RESALE FLAT - ONLINE - ZOOM

2024 Feb

P311S1036 = ESSENTIALS OF REAL ESTATE INVESTMENT - PART 2 - ONLINE - ZOOM

2023 Jul

PRACTICAL SOLUTIONS TO COMMON ISSUES IN SALE & PURCHASE TRANSACTIONS

2023 Jul

ULTIMATE SALES BOOSTER

2023 Mar

P202S0942 : STEP-BY-STEP GUIDE FOR FOREIGNERS BUYING PROPERTY IN SINGAPORE - ONLINE - ZOOM

2023 Mar

P311S1031 : ABSD SSD RATES REFUND EXEMPTION & CASE STUDIES - ONLINE - ZOOM

2022 Nov

ULTIMATE MARKET INTELLIGENCE SEMINAR

2022 Jan

P204S0993 - MARKETING COMMERCIAL SHOPHOUSES - ONLINE - ZOOM

2022 Jan

P201S0905 - DIVORCE, ESTATE & FINANCIAL ISSUE CASES AFFECTING HDB RESALE - ONLINE - ZOOM

2022 Jan

LEGAL TALK

2022 Jan

TRUST AND DECOUPLING

2021 Apr

P311S0736 - FINANCIAL CALCULATIONS & TAX PLANNING FOR DECOUPLING - ONLINE - ZOOM

2021 Apr

P201S0905 - DIVORCE, ESTATE & FINANCIAL ISSUE CASES AFFECTING HDB RESALE - ONLINE - ZOOM

2021 Jan

2021 GAME PLAN IN A NEW MARKET NORM

2021 Jan

ULTIMATE MARKET INTELLIGENCE SEMINAR

2020 Nov

CAREER ADVANCEMENT DAY

2020 Apr

DIGITAL PLATFORM SEMINAR

2020 Apr

DIGITAL PLATFORM SEMINAR | THE ART OF SELLING NEW LAUNCHES

2020 Apr

P105S0791 - CPF USAGE & HDB HOUSING LOAN AFTER 10 MAY 2019 - ONLINE - ZOOM

2020 Apr

P311S0736 - FINANCIAL CALCULATIONS & TAX PLANNING FOR DECOUPLING - ONLINE - ZOOM

2019 Jul

ASSETS PROGRESSION MASTERY

2019 May

Q2'19 CAREER ADVANCEMENT DAY

2019 Apr

ULTIMATE INVESTMENT SEMINAR

2019 Feb

2019 ASIA PACIFIC BUSINESS CONFERENCE DINNER

2018 Aug

ULTIMATE HDB RESALE MASTERY (6 & 7 AUG 10AM - 5PM)

2018 Apr

C2:L1 - (C2L1S0545 ) FINANCIAL CALCULATIONS & TIMELINE PLANNING FOR HDB RESALE FLATS

2018 Mar

C3:L1 - (C3L1S0507) EXCLUSIVE ESTATE AGENCY AGREEMENT PRESENTATION 101

2018 Feb

2018 HOME OF THE ELITES APBC ADVERTISEMENT

2018 Feb

ERA APBC 2018

2017 Dec

2017 ERA Q4 CONFERENCE

2017 Nov

Q4'17 CAREER ADVANCEMENT DAY

2017 Aug

2017 ERA CONNECT LAUNCH PARTY

2017 Aug

2017 MONTHLY HOME OF THE ELITES AD

2017 Jul

C3:L1 - (C3L1S0239) ESSENTIALS OF PROFESSIONAL SERVICE MANUAL (PSM)

2017 Feb

2017 ERA ASIA PACIFIC BUSINESS CONFERENCE

2017 Feb

PARK PLACE RESIDENCES AT PLQ SHOWSUITES BRIEFING/VIEWING

2017 Feb

2017 MONTHLY HOME OF THE ELITES AD

2016 Dec

2016 MONTHLY HOME OF THE ELITES AD

2016 Oct

RETAIL SHOP TRANING

2016 Jul

2016 MONTHLY HOME OF THE ELITES AD

2016 Jul

QUARTERLY HOME OF THE ELITES

2016 Jul

VICTORIA PARK VILLAS AGENT VIEWINGS ON 8 JULY

2016 Apr

QUARTERLY HOME OF THE ELITES

2016 Mar

2016 MONTHLY HOME OF THE ELITES AD

2016 Mar

C2:L1 - (C2L1S0069) FUNDAMENTALS OF LANDED PROPERTY

2016 Mar

C2:L1 - (C2L1S0091) HDB RESALE POLICIES AND PROCEDURES AFFECTING SELLERS

2016 Feb

2016 ERA ASIA PACIFIC BUSINESS CONFERENCE

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